A fashion business MBA to nurture future entrepreneurs and business administrators.

Extensive research work will enable our students to attain management abilities that will help them become leaders in the fashion business.

The Fashion Business Administration Course nurtures entrepreneurs, business administrators, and producers capable of leading in the global fashion business sector. The students will first study the basics of the fashion business, followed by such as business management and finance, in parallel with subjects in fashion technology and design. In the second (final) year, the students will study applied corporate management theory and finance, while conducting research on individually selected themes. By the end of the final year, they will have acquired a broad knowledge and the know-how to succeed in all areas of the fashion business. Students will create the basis for succeeding as fashion business leaders. Through two years of research work, they will create the plan for their own brand business.

Final Research Project

Presentation and report submission as the final report after a string of investigations and studies on topics of fashion management under different themes. The study report is in the form of a thesis or business proposal. In addition, studies covered domestic ones in Japan along with fashion business themes of the entire world as we have accommodated graduate schools with different cultural backgrounds.

15th BFGU FW: Presentation

Utilization of TIG Video

Utilization of TIG video in the lectures of the same course. TIG video are widely used in marketing and EC of the newest brands with the use of interactive movie technologies for the next generation exclusively developed by Paronym Co., Ltd. It has a function to bookmark target information in movie clips during the play without jumping out from it with merely a tap or a click. In its lecture with the use of the technology, the course provides great and practical learning opportunities about marketing with new and popular technologies, such as product formation for sales in EC sites.

The introduction of “Statista”, an online statistical data platform

Statista is the world’s largest online statistical data platform that enables efficient research analyzing over 1 million data. It contains data from more than 22,500 reliable sources worldwide and is trusted by more than 23,000 corporates and 4,500 universities. BFGU implemented the platform in 2021 to empower our graduate students with great amount of useful data for their research.

Exchange program with the Parsons School of Design, USA

Our Fashio Business Administration course has implemented an exchange program with graduate students from the Parson School of Design, USA, for three months since October 2022 focusing on the unique trends in the US-Japan fashion market to provide in-depth knowledge for participating students. A global macro point of view for the future of the fashion industry can definitely be nurtured through the search for similarities and features on the US-Japan fashion consumer market.

1st year main classes

Basic Research Project I・II

In the 1st semester, students are going to fix their research groups they are able to acquire logical thinking skills so as to formulate and present their optimal management strategies and business plans through discussions. In the 2nd semester, students will conduct practical an individual research in which they will gain a foundation of the integrated ability to discover and solve issues so as to start up their business / commercialize fashion intellectual properties for their corporate.

Fashion Tech

“Fashion tech” fuses fashion with IT technologies. It is used in a wide range of fields from production to retails. Nowadays, utilization of digital devices and digital contents on both the corporate and individual level are essential- the knowledge has been a must in the fashion industry.

AI, Metaverse & Fashion

Understand the collaborative foundation for engineers and data scientists; develop the ability to create a new fashion industry using “Metaverse” for the utilization of AI fashion data.

2nd year main classes

Final Research Project

A core course for the Master of Fashion Management (professional) degree. In this course, students set a research topic related to fashion businesses, proceed with the research, submit a final report, and present their research result at the course completion presentation. It aims to foster students’ advanced specialized knowledge, ability to collect and analyze information, logical thinking, problem-solving ability, and original planning ability.

Global Business Management

The course aims to nurture students’ planning ability for global business development based on the understanding of the global market, practical knowledge with high regional expertise, and trends for the commercialization of fashion intellectual property globally.

Fashion Business Entrepreneurship

Learn the theory, knowledge, and processes related to entrepreneurship in the fashion business field, and acquire the basic know-how and practical skills to start a business. To acquire the ability to clearly define the issues leading up to starting a business and develop an action plan.

The Fashion Business Administration Course offers a curriculum that helps students to improve their skills in a phased manner. In the first semester of the first year, students acquire basic theory about the fashion business and deepen their total understanding of the fashion business. In the second semester, they will improve their ability to apply this theory through exercises. In the first semester of the second year, they acquire knowledge of advanced theories and pursue their specialized field. Through off-campus research and graduation research projects, they build more practical proficiencies.
＊The subjects below may change.

FIRST YEAR SUBJECT

[Required]

• Accounting
  Students are able to be familiarized with linking and understanding business strategies and sales figures from a management perspective based on basic accounting knowledge.
• Basic Research Project I
  A group research course in the 1st semester for locating specific research field. Students are going to fix their research topics related to fashion management, conduct their research, and present their results in groups.
• Basic Research Project II
  An individual research course in the 2nd semester designed. Students will gain a foundation of the integrated ability to discover and solve issues so as to start up their business / commercialize fashion intellectual properties for their corporate.
• Business Management Strategy
  Students are able to learn the basic theories for planning business strategies. Besides, the course aims to deepen students’ understanding through the study of some latest business theories.
• Fashion Tech
  “Fashion tech” fuses fashion with IT technologies. Nowadays, utilization of digital devices and digital contents on both the corporate and individual level are essential- the knowledge has been a must in the fashion industry.
• Fashion Business Methods (Practical)
  Establish apparel brands in groups formed from all three courses utilizing knowledge acquired from various courses for constituting simulations of apparel manufacturing wholesalers.
• Fashion Merchandising
  Acquiring knowledge about the basic theories of merchandising, business flows and management.
• Brand Management (Practical)
  Acquire practical skills for brand management in the fashion industry.
• Marketing Basics
  Studying marketing theories about planning / branding, and practical knowledge of real-time marketing so as to make optimal decisions to solve problems.

[Elective]

• Advanced Fashion Products
  Get to know historical changes and acquire knowledge of fashion products, as well as the ability to link product proposals with important merchandising concepts and product outreach.
• Apparel Production Management
  Learning how to construct product plans and make appropriate decisions as a designer.
• Apparel Modeling
  Studying how to create apparel products, discovering issues in the manufacturing process, and becoming equipped with solutions.
• Internship Program in Business Administration
  Students are able to acquire work experience in a fashion-related company for deepening their understanding of the operation of a corporate and the entire fashion industry.
• Creative Thinking
  Learning how designers think and create ideas.
• Sustainable Fashion I
  Learning the basics about sustainability in the fashion industry.
• Sustainable Fashion II
  Sstudents are able to sort out various current issues in the fashion industry, and discover more advanced problems at different stages, as well as solutions and models for future development.
• Materials Theory
  Students are able to understand the fundamental features of materials and textiles in apparel and fashion products.
• Organization and Human Resource Management
  Understand the basic concepts and business operation mechanisms, and learn about the relationship between KPI management in the fashion industry and brand management from human resource management perspective.
• Digital Commerce
  Students are able to about the construction and operation of E-commerce websites through case studies, along with practical knowledge about digital commerce in the fashion industry.
• Digital Marketing
  Students are able to acquire practical digital marketing knowledge in the fashion industry for the effective combination of media, channels, and digital technologies.
• Business Model Case Studies
  The course aims to nurture the ability to think and analyze business areas with the potential to frow based on some latest cases about the new projects in fashion corporates for the creation of new business models.
• AI, Metaverse & Fashion
  Cultivate the foundation for the utilization of AI fashion data and the ability to create a new fashion industry using “Metaverse”.
• Fashion & Culture
  The course aims to cultivate students’ ability to plan and strategically build up the commercial value of their works. Students are able to acquire the ability to discuss the contemporary significance and ideological depth of their works/ design.
• Business English
  Acquire English communication, presentation, and discussion skills in the fashion industry.
• PBL (Project Based Learning)
  Conduct joint research with private corporates in the fashion industry for the acquisition of practical problem-finding and problem-solving skills, along with crucial decision-making and analytical skills.
• Marketing Research
  Learning the latest trends in marketing research in addition to the knowledge of the conventional ways to gather and analyze information based on case studies and actual data of the fashion industry.
• Logistics
  Students are able to organize basic knowledge about logistics, distributions, and SCM for the acquisition of various knowledge and techniques about business contracts based on logistics strategies and actual practices in the fashion industry.

FINAL YEAR SUBJECT

[Required]

• Final Research Project
  A core course for the degree. In this course, students set a research topic related to fashion businesses, proceed with the research, submit a final report, and present their research result at the course completion presentation.

[Elective]

• Global Business Management
  The course aims to cultivate students’ ability to formulate global business development plans by understanding the structure and market, along with acquiring practical knowledge with high regional expertise, and trends of fashion business in the world.
• Management Information System (Practical)
  Students are able to study actual examples of fashion corporates and understand the relationship between corporate management and information systems through various trainings based on their understanding of the overall.
• Intellectual Property Management
  The course focuses on the mechanism of intellectual property protection, especially brand (trademark) and design (Industrial design).
• Finance
  Understand the corporate value and stock values for objective risk analysis involved investment decision-making based on future profits; learn the importance of business plans and the necessary techniques to create them.
• Fashion and Consumer Attitudes
  Learning professional and practical knowledge about consumer behaviors and psychology in the fashion industry based on effective use of data.
• Fashion Business Entrepreneurship
  Students are able to acquire the necessary know-how such as business management and analysis for their business start-up plans with their own original colors.
• Marketing Strategy
  Students are going to learn strategy planning through lectures on marketing strategies and case analysis so as to formulate practical and feasible marketing strategies.