A fashion business MBA to nurture future entrepreneurs and business administrators.

Extensive research work will enable our students to acquire management abilities that will help them become leaders in the fashion business.

The Fashion Business Administration Course aims to nurture entrepreneurs and business administrators who will drive the global fashion industry forward. To that end, students study the fundamental theories of merchandising and marketing in fashion business, while also taking courses aimed at developing skills to operate globally and in technology-related fields. In their final year, students learn applied theories of corporate management and finance, while conducting research based on a wide range of themes individually set by each student. Through this, they acquire extensive knowledge and know-how necessary for success in all aspects of fashion business. What students create is success itself as professionals in the fashion business. Over two years of research activities, they cultivate three key abilities: the capacity to identify and solve issues in fashion business, the thinking, analytical and decision-making skills to establish and manage fashion enterprises, and the capability to promote and operate fashion intellectual property on a global scale.

Final Research Project

Students will set a theme of social significance in today’s fashion management field, conduct research, submit a final research project report, and give a presentation. Since students of various nationalities are enrolled, research is conducted from a global perspective, not just from the Japanese fashion business.　

17th BFGU FW: Presentation

BFGU × OPA Co.,Ltd. Collaborative Research Project

TAs part of a PBL (Project-Based Learning) course focused on collaborative research with companies in the fashion industry, a joint research project was conducted in collaboration with OPA Co.,Ltd. The project explored the theme “What kind of social media content appeals to Generation Z?” Students conducted surveys and interviews to identify current needs, then produced and posted short videos for “Yokohama VIVRE” based on their analysis. After posting, they analyzed viewer reactions and examined what makes social media content effective.

The introduction of “Statista”, an online statistical data platform

Statista is the world’s largest online statistical data platform that enables efficient research analyzing over 1 million data. It contains data from more than 22,500 reliable sources worldwide and is trusted by more than 23,000 corporates and 5,000 universities. BFGU implemented the platform to empower our graduate students with great amount of useful data for their research.

Statista Japan: https://www.statista.com/business/japan

BFGU × PUMA JAPAN Styling Project

At PUMA’s Autumn/Winter 2024 Press Preview, the “BFGU × PUMA JAPAN Styling Project” was held. To coincide with the launch of PUMA’s “PALERMO” shoes, students proposed and exhibited 11 styling looks based on the themes of “Bloke Core / Blokette Core,” reflecting the perspectives of Generation Z. The project provided students with a valuable oppor tunity to engage in real-world branding and PR, including the development of creative concepts in line with the brand’s image. Direct feedback from representatives of PUMA Japan Inc. further enriched the students’ learning experience.

The Fashion Business Administration Course offers a curriculum that helps students to improve their skills in a phased manner. In the first semester of the first year, students acquire basic theory about the fashion business and deepen their total understanding of the fashion business. In the second semester, they will improve their ability to apply this theory through exercises. In the first semester of the second year, they acquire knowledge of advanced theories and pursue their specialized field. Through off-campus research and graduation research projects, they build more practical proficiencies. ＊The subjects below may change.

Basic Research Project / Advanced Research Project

In the 1st semester (Basic Research Project), students fix their research topic to the fashion business in a group. They will develop the fundamental skills essential for research through seminars and acquire the ability to collaborate effectively to produce research outcomes through group work. In the 2nd semester (Advanced Research Project), each students will develop a research theme based on their awareness of the issues in which they will gain a foundation of the integrated for Final Research Project.

Final Research Project

A core course for the Master of Fashion Management (professional) degree. In this course, students set a research topic related to the fashion business, proceed with the research, submit a final report, and present their research result at the course completion presentation. It aims to comprehensively foster the three competencies outlined in the Diploma Policy.

Fashion Business Entrepreneurship

Learn the theory, knowledge, and processes related to entrepreneurship in the fashion business field, and acquire the basic know-how and practical skills to start a business. To acquire the ability to clearly define the issues leading up to starting a business and develop an action plan.

Fashion Tech

“Fashion tech” fuses fashion with IT technologies. It is used in a wide range of fields from production to retails. Nowadays, utilization of digital devices and digital contents on both the corporate and individual level are essential- the knowledge has been a must in the fashion industry.

AY 2024 Curriculum Subject List

FIRST YEAR SUBJECT

[Required]

• Accounting
• Basic Research Project
• Business Management Strategy
• Advanced Research Project
• Fashion Tech
• Fashion Business Ideathon
• Fashion Merchandising
• Brand Management (Practical)
• Marketing Research
• Marketing Basics

[Elective]

• Advanced Fashion Products
• Apparel Modeling
• Internship Program in Business Administration
• Creative Thinking
• Global Marketing Strategy
• Sustainable Fashion A
• Sustainable Fashion B
• Materials Theory
• Organization and Human Resource Management
• Digital Commerce
• Digital Technology in the Fashion Industry
• Digital Marketing
• Business English
• Business Model Case Studies
• AI, Metaverse & Fashion
• Fashion Business Communication
• Fashion & Culture
• Fashion Merchandising Management
• PBL (Project Based Learning)
• Logistics

FINAL YEAR SUBJECT

[Required]

• Final Research Project

[Elective]

• Management Information System (Practical)
• Intellectual Property Management
• Fashion and the Revitalization of Textile Communities
• Finance
• Fashion and Consumer Attitudes
• Fashion Business Entrepreneurship