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2012.06.18Bunka Fashion Graduate University (BFGU) summer special lecture program “Fashion business global strategy”

 

On July 21st (Sat), BFGU will hold summer special lecture programs at Bunka Fashion Incubation.

 

This summer program is for participants who have an interest in Fashion business global strategy systematically and offers opportunity for both native and nonnative English speakers, business people and students interested in work abroad in fashion industry.
Applicants are able to learn global fashion business strategies in marketing, finance, logistics and network in English.

 

This summer program is for:

①Japanese business people who don’t have an opportunity to use English in their daily life but have interests in global fashion business.
②Non-Japanese people who are not good at reading and writing skills in Japanese yet want to know basics of global fashion business.
This program helps you to understand basics of the Japanese fashion industry.

There are other programs in Japanese so please join if you interested.
The first one, “The style of men’s wear –From England to Tokyo Street fashion-” is a proposal for designing the new style of men’s wear.
The second one, “Possibility of under100g per 1㎡ -challenge to the extremely difficult material to sew-” is an opportunity to understand sewing delicate fabrics.
(Both programs will be lectured in Japanese.)

『Bunka Fashion Graduate University (BFGU) summer special lecture Programs “Fashion business global strategy”』

 

●Date and Time:

2012 July 21st (Sat) 9:10-17:10

●Place:

BUNKA FASHION INCUBATION (in Shibuya) Shibuya Cultural Center Owada 23-21 Sakuragaokacho Shibuyaku TOKYO
http://www.city.shibuya.tokyo.jp/eng/est/owada.html

●Cost of tuition:

8,000yen (Payment is required in advance)

●Application deadline:

2012 July 10th (tue) (Please go to the “how to apply” below)

●Enrollment limit:

30 students (minimum 5students)

●Editorial supervisor:

TAKAHIRO YAMAMURA

Bunka Fashion Graduate University Chairperson,
Division of Fashion Management Professor

 

●Lecturers:

KUNINORI SUZUKI

Bunka Fashion Graduate University Associate Professor

MARI YAMAOKA

Bunka Fashion Graduate University Assistant Professor

SHINICHIRO SHUTO

Bunka Fashion Graduate University Lecturer
Brand News K.K.  President

JUN MATSUSHITA

Bunka Fashion Graduate University  Lecturer
Dinkum Partners LLC Executive Partner

JOHN V. JUNAS

beacon communications k.k.  Group Business Director

 

●In Charge of this lecture:

Fashion Business Administration Corse

Timetable:

9:10-9:20

Guidance

9:20-10:40

1-1.Marketing strategy for global fashion brands/ SHINICHIRO SHUTO

10:40-10:50

Break

10:50-11:50

1-2.Celebrity strategy in advertising/ JOHN V. JUNAS

11:50-12:10

1-3.Talking session -Marketing careers agent or manufacture-/ SHINICHIRO SHUTO,JOHN V. JUNAS

12:10-13:00

Lunch break

13:00-14:30

2.M & A in the fashion industry-strategies to sell your company for more-/ JUN MATSUSHITA

14:30-14:40

Break

14:40-15:50

3-1.Logistics innovation in the fashion industry/KUNINORI SUZUKI
3-2.Current situations and issues of consumer’s online purchase/MARI YAMAOKA

16:50-17:10

3-3.Talking session -Fashion business and network- /KUNINORI SUZUKI,MARI YAMAOKA

 

How to apply:

①Please send an e-mail to otoiawase@bfgu-bunka.ac.jp the including information below as an application form.

〔E-mail subject〕 Application for Bunka Fashion Graduate University (BFGU) summer special lecture program

1. Program-name and number
2. Your name
3. Home address
4. Phone number
5. Age
6. Gender
7. Occupation (※Students:name of your school・Department・Major)

②We will return your application (E-mail) with more information including your reservation number, tuition payment information, and more.

③Please read the returned email, and complete the payment.

④After we confirm your payment, you will receive an E-mail including the admission ticket for the programs.

★Please don’t forget to bring the admission ticket to the programs.

 

Bunka Fashion Graduate University
Division of Fashion Business Administration Course office.
Phone: 03-3299-2706