Fashion Technology Course / YOKOYAMA MIYU

Currently, demand from younger consumers in the real clothes market is high.When they purchase clothing under these circumstances, they tend to buy clothes as necessary for life, but rather aesthetically pleasing elements. Consumers can casually self-express themselves and feel a sense of exaltation of their daily wear style in that fashion with the modern aesthetically pleasing elements I think reached this study.
In this study, we analyzed the clothing standards and purchasing characteristics of women in their teens and twenties when going out through a questionnaire survey and fashion observation using SNS, and discussed their preferences and methods of self-expression in clothing through clothing production.